To work with Elena on manifesting my vision into my business was a process of real birth. She showed me step by step what was needed and motivated me to dare to go out of comfort zone..She encouraged me to really believe on my ideas. She was very direct, realistic, structured but soft at the same time, respecting my process and my time. In this process I had a lot of personal lessons, learning to set boundaries and acknowledging my power to make decisions that will be needed on my new business. I am very grateful and thankful for this “dream come through“ with her. I have no words to describe how happy I am and how my website and Instagram are just the way I wished and I dreamed of. I feel myself, grounded, aligned, and ready to accept to be successful. This process of self knowledge and growth, of balancing my polarities, the birth of this project and meeting a new part of myself, wouldn’t have happened without her and her competence. Thank you Elena!
Rising Rooted
The community of sovereign fempreneurs and leaders in the wellness and healing world who are ready to claim their power and live a successful life on their own terms.
Welcome to the 1st community of its kind, where the entrepreneurial journey is empowering, joyful and fulfilling. With us you’ll never feel alone nor lost anymore.
Here you thrive in your uniqueness and power as visionary and leader. Together we reframe the ‘standard’ entrepreneurial approach, bringing forth your body’s innate wisdom, to build a successful business and life that nourish you.
Our community offers a sanctuary for women entrepreneurs who seek to balance their business ambitions with personal well-being and fulfilment. Welcome to a community that celebrates, inspires and supports you in your path. We redefine the future and present of entrepreneurship. By women, for the world.
Does this sound familiar?
You started your entrepreneurial journey with a vision of helping others and foster well-being in our society, but now you feel stuck.
If you’re just starting, the confusion and overwhelm can feel like an endless fog, making it hard to know where to even begin. If you’ve been running your business for a while, the weight of expectations, burnout, and the disconnect from your original purpose might be pulling you down.
But now, instead of feeling empowered, you’re feeling exhausted and demoralized. The overwhelming uncertainty of building a business can feel paralyzing. You’re wearing too many hats, juggling too many tasks, and struggling to balance your business with your personal well-being.
The constant pressure to perform and succeed while staying aligned with your values is draining. You find yourself pushing through exhaustion, disconnected from your cyclical nature, and doubting your abilities. You’re working harder than ever, but the fulfillment you imagined feels out of reach.
Deep down, you know there’s a better way—a way to live, work, and succeed that honors your body, mind, and spirit.
If this is you. I feel you. I’ve been there and I’m here to help you go beyond.
Hi love, I’m Elena Pirondini, founder and community weaver of Rising Rooted.
After years of pushing myself to the brink—working tirelessly as a social designer and brand strategist for startups and guiding women’s gatherings while juggling multiple projects—I hit a breaking point.
My body forced me to stop, and through this spiritual awakening, I saw the need for a revolutionary approach to how women relate to work and life. I created Rising Rooted to help women entrepreneurs like you reclaim their power and redefine success on their own terms.
Rising Rooted is different because we approach entrepreneurship holistically. We don’t just teach you how to build your brand and business; we teach you how to do it in a way that feels nourishing and sustainable.
We blend strategic business practices with mindset work, embodiment, and cyclical living, all within a supportive sisterhood of like-minded women. Here, you’re not a consumer; you’re a co-creator. Members are invited to participate in the development of new content pillars and the community itself. With live sessions, expert talks, and an empowering sisterhood, you’ll grow your business while nourishing your well-being.
Are you ready to reclaim your power and revolutionise your approach to your life and work?
Join the Rising Rooted community today and become part of a sisterhood that uplifts, empowers, and transforms—helping you create the business and life you’ve always dreamed of.
There’s no better time to invest in yourself and your vision. Let’s rise together, rooted in our strength, wisdom, and community.
The pillars to owning your business’ success, and living it.
The Rising Rooted Community
EMBODIED & MINDFUL ENTREPRENEURSHIP
Explore a holistic approach to entrepreneurship by aligning your work with your body’s natural rhythms. In this pillar, you’ll learn how to integrate cyclical living and mindful practices into your business, balancing ambition with self-care. Through practical exercises, reflective journaling, and embodiment practices, you’ll foster a sustainable business that feels nourishing, not depleting. Gain clarity on how to set boundaries, cultivate resilience, and embrace a more mindful approach to work.
HOLISTIC BUSINESS & BRAND STRATEGY
Build a brand that reflects your true values and vision. This pillar guides you through defining your brand’s core identity, positioning, and messaging, ensuring that your business feels authentic and aligned with your purpose. You’ll explore key strategies for structuring your business in a way that supports growth and fulfillment, with practical tools and frameworks to boost your confidence and effectiveness in showing up for your brand. From storytelling to crafting a brand identity, you’ll create a foundation that resonates deeply with your audience.
AUTHENTIC ONLINE PRESENCE & MARKETING
Craft an online presence that feels authentic, aligned, and impactful. This pillar covers how to develop a marketing strategy that reflects your values while reaching your target audience effectively. You’ll dive into content creation, social media planning, and sales funnels—all through a conscious and intentional lens. Learn to build relationships with your audience, market your offerings with integrity, and grow your business without feeling overwhelmed or disconnected from your purpose.
Daniela, spiritual coach, medicine woman & founder of Abuela Sinhá
So grateful for Elena who helped and supported me to send out my vision and offerings into the world. She truly listens, tries to understand and see you, who you are, what you want and need. Then she transforms it into a beautiful website, IG Account, etc. with the right wording, images and features. I could have not asked for a better experience and outcome. I love my new logo, website and content on IG which really shows who I am and what I‘m offering. I had been looking for this kind of support for so long since I’m not really tech savvy. Her knowledge, expertise and compassion are the perfect package deal for me as an entrepreneur. I can highly recommend Elena as a coach and brand strategist.
Monja, yoga teacher and reiki master
Working with Elena was simply a pleasure and an inspiration. She helped me kickstarting my website and at the same time showed a lot of support of putting my own personal brand out there. Her service went beyond the technicalities of website building as she showed compassion, wisdom and insights into how to bring my message into the world. One of the key principles of working with her is that she makes you feel seen and understood as a full (human)being, not just another client. For me this is so important when working with others, as the results are just a side effect of the joy of working together towards a goal.
Xamira, yoga teacher and model
When I started working with Elena I felt overwhelmed with all the information about Design, how your website needs to look like and how fast you need to work on all of that. It was a lot of pressure. Elena was really kind and empathetic and helped me understand how I want to grow my brand, what my key values are and what makes me special. With her help I recognized that I don’t need to do it like everyone else. It’s important that I am myself – that’s my unique characteristic. She supported me all the way. From all of my heart I would recommend anyone who feels the same way as I did, working with her. Everything is easier with the right person by your side who encourages you and helps you finding out how you want to present yourself to the world.
Chiara, alternative doctor and women’s health expert
Join the community of conscious healers, therapists, coaches, teachers, thought-leaders that are changing our world for the better.
Become sovereign over your life, business and body.
Becoming a sovereign female entrepreneur means recognising the power and potential that you already have within you and building a successful life on your own terms. Living and working in alignment with your body, merging strategy with mindfulness, channelling the feminine and the masculine within you.
So that you can build a successful business: one that makes your dreams come true, nourishes you, inspires your clients. Without the burnout.
Women can change the world
but first we must liberate ourselves from outdated systems and beliefs that were set by and for men. Creating a new way of working and living that is aligned with cyclicality, reciprocity and intentional creation.
I am here to weave holistic brand strategy with embodiment practices, earth-based knowledge and cyclical living into supportive communities.
After working for years in the social impact and sustainability space as business strategist and social designer, while mentoring women and hosting women’s circles, and specialising in embodiment and natural gynaecology, I founded Rising Rooted with the wish to make brand and business strategy accessible to as many women as possible in the conscious industry, because they’re helping to bring the medicine our world needs into the mycelium of our communities.
My vision is to create a sanctuary for women who are leading the conscious and spiritual revolution of our times to remember their power, redefining the relationship they have to entrepreneurship, building a successful business, while rooting into the wisdom of their bodies and Mother Earth. Helping them to reclaim their power through the unconditional support that a sisterhood brings, so that they can lead and live authentically, embodying their work with integrity and nourishment for their clients and themselves.
My experiences taught me that female entrepreneurs need something more to be guided in stepping into their unique power as leaders. I believe that bridging conscious practices and the business world is the key to radically support women in their journey of self-expansion and success.
Are you a Female Entrepreneur, ready to take the first step towards freeing yourself from self-doubt and uncertainty?
Get access to Your Brand. Your Power., a free resource curated for you to start the journey of self-empowerment in your entrepreneurial life.
A workbook and guide containing the 3 key steps I use with my clients. Reassess your purpose and strategy, in order to make sure that you build a business that is aligned with your dreams and supporting you, as well as its own success. Perfect to bring yourself back on track to what really matters for you and your business.
