To work with Elena on manifesting my vision into my business was a process of real birth. She showed me step by step what was needed and motivated me to dare to go out of comfort zone..She encouraged me to really believe on my ideas. She was very direct, realistic, structured but soft at the same time, respecting my process and my time. In this process I had a lot of personal lessons, learning to set boundaries and acknowledging my power to make decisions that will be needed on my new business. I am very grateful and thankful for this “dream come through“ with her. I have no words to describe how happy I am and how my website and Instagram are just the way I wished and I dreamed of. I feel myself, grounded, aligned, and ready to accept to be successful. This process of self knowledge and growth, of balancing my polarities, the birth of this project and meeting a new part of myself, wouldn’t have happened without her and her competence. Thank you Elena!
My purpose is to reconnect women to their own innate power so they can thrive.
I’m here to guide you with ease toward a new, conscious way of entrepreneurship that is tailored for women. Together, we’ll challenge the status quo and help you balance business ambition with personal well-being and fulfillment.
We’ll unlock your unique potential while creating a business that aligns with your values and allows you to live the life you truly desire. Redefining success on your own terms.
My journey as a female entrepreneur
Hi love, I’m Elena Pirondini, and my journey started in the Italian countryside, where I witnessed firsthand the systemic inequalities that women face. As a bold and ambitious child, I was deeply aware of the limitations placed on women, which fueled my desire to rewrite our story. I admired my father’s entrepreneurial success and thought I wanted to follow in his footsteps.
But after years of pushing myself to the brink—working tirelessly in social design and brand strategy while hosting women’s gatherings—I hit a breaking point. My body forced me to stop, and in that moment of profound spiritual awakening, I realized something crucial: the path of standard entrepreneurship, rooted in toxic productivity and hustle culture, wasn’t the way for me or for the women I was working with.
I saw that women needed something more, something different. My work with women made me realize that we must develop a new way to live and work—a way that honors our cyclical nature, our need for nourishment, and our deep connection to the Earth.
This is when I understood that I wanted to create Rising Rooted.
Inspired by the book from S. Blackie, I chose Rising Rooted because of a deep belief at the core of this community: women are rising in their power to transform their lives and their society, but only if they’re rooted in the wisdom of their bodies, the Earth and sisterhood.
This is how the Rising Rooted community was born.
Rising Rooted was born out of my desire to create a sanctuary for women entrepreneurs—women who are ready to reclaim their power and redefine success on their own terms.
Through my work, I observed that many women hold themselves to standards set by men, struggling to navigate life as multi-faceted beings. I realized that bridging conscious practices with the business world was the missing piece to support women in their journey of self-expansion and success.
This community is different because we approach entrepreneurship holistically. We don’t just teach you how to build your brand and business; we teach you how to do it in a way that feels nourishing and sustainable. We blend strategic business practices with mindset work, embodiment, and cyclical living, all within a supportive sisterhood of like-minded women.
My vision for Rising Rooted is to create a thriving community where women who are leading the conscious and spiritual revolution of our times can come together to remember their power.
This is a space where you can redefine your relationship with entrepreneurship, build a successful business, and root into the wisdom of your body and Mother Earth. Here, you’ll find the unconditional support of a sisterhood that empowers you to lead and live authentically, embodying your work with integrity and nourishment.
Together, we’ll dismantle outdated systems and beliefs that no longer serve us, creating a new way of working and living that is aligned with our cyclical nature, reciprocity, and intentional creation.
I believe that by bridging conscious practices and the business world, we can radically support women in their journey of self-expansion and success.
Rising Rooted is here to guide and support you in stepping into your unique power as a leader, helping you to live a life of freedom, fulfillment, and purpose.
Dear, will you join me and other inspiring women on this incredible journey of becoming sovereign of your body, business and life?
Daniela, spiritual coach, medicine woman & founder of Abuela Sinhá
So grateful for Elena who helped and supported me to send out my vision and offerings into the world. She truly listens, tries to understand and see you, who you are, what you want and need. Then she transforms it into a beautiful website, IG Account, etc. with the right wording, images and features. I could have not asked for a better experience and outcome. I love my new logo, website and content on IG which really shows who I am and what I‘m offering. I had been looking for this kind of support for so long since I’m not really tech savvy. Her knowledge, expertise and compassion are the perfect package deal for me as an entrepreneur. I can highly recommend Elena as a coach and brand strategist.
Monja, yoga teacher and reiki master
When I started working with Elena I felt overwhelmed with all the information about Design, how your website needs to look like and how fast you need to work on all of that. It was a lot of pressure. Elena was really kind and empathetic and helped me understand how I want to grow my brand, what my key values are and what makes me special. With her help I recognized that I don’t need to do it like everyone else. It’s important that I am myself – that’s my unique characteristic. She supported me all the way. From all of my heart I would recommend anyone who feels the same way as I did, working with her. Everything is easier with the right person by your side who encourages you and helps you finding out how you want to present yourself to the world.
Chiara, alternative doctor and women’s health expert
At Rising Rooted we commit to bring grounded guidance through
women’s empowerment rooted in self-care, brand strategy, embodiment and collaboration.
INDIVIDUAL & COLLECTIVE SUPPORT
We deeply believe that individual wellbeing is inherently connected to the collective one. We care for ourselves as we care for the Other—people and all living beings—with respect and reciprocal support. The biggest transformation comes when we embrace the interconnectedness that is at the core of our ecosystem.
GROUNDED & ESSENTIAL
By reconnecting to Earth- and body-based practices we are guided to go back to the essential parts of life, that are the most healing in a society that is disconnecting us to our innate power and wisdom. We speak the language of the body, the heart and Nature: the universal language of experiencing life at its fullest.
HONEST & OPEN
We’re not a performative community. We welcome your whole self. We’re not preaching ‘light and love’, and don’t care about how perfect what you do is. We create spaces where raw vulnerability and radical honesty are the pillars. Meeting each other with open arms and hearts.
Take the first step to deeply connect to your power and inner wisdom right now with this free guide.
Live a life aligned with the energies of your body, so that you will never again feel like the victim of your hormonal rollercoaster. Find ease and empowerment by reconnecting to your menstrual cycle and body.
Her Wisdom: reclaim the power of your cycle
Do you have questions?
For collaboration requests, inquiries about 1:1 work, or any other questions, feel free to reach out here.
