GUIDE & WORKBOOK | BRAND & BUSINESS STRATEGY

Your Brand. Your Power.

Start the journey of becoming a sovereign entrepreneur

A workbook and guide containing the 3 key steps I use with my clients, both in the beginning of the branding process, and to reset the direction of the business on a later stage. Reassess your purpose and strategy, in order to make sure that you build a business that is aligned with your dreams and supporting you, as well as its own success. Perfect to bring yourself back on track to what really matters for you and your business.

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In this practical Guide, I’ll walk you through:

Rediscovering your brand’s purpose

Realign with the core of your brand through reflective exercises like the Ikigai, helping you understand how your personal values and mission shape your brand’s identity.

Strategic tools to realign your business

Learn how to apply powerful frameworks like Simon Sinek’s Golden Circle and value mapping to define what sets your brand apart, ensuring clarity and consistency in everything you do.

Building a brand that resonates with you and your clients

Discover how to leverage your unique strengths to build a brand that not only stands out in the market but also serves you as much as it serves your clients.

Reconnecting to your inner guidance

Through reflective exercises, reconnect to your inner voice, aligning your skills, vision, and aspirations with what you truly want to bring into the world. This workbook will help you find your way back to the path that feels right for you or carve out a new one that honors your authentic self.

A note from Elena

I’ve been where you are—feeling lost, unsure about the next step, questioning whether your brand reflects your true vision. I created this workbook as a mentor, offering you the exact tools I use with my clients to bring their brands back to life.

I know how overwhelming it can be to juggle business strategy with the emotional connection we seek in our work, but that’s where this guide comes in. It’s here to help you reassess your brand, ensuring it aligns with your dreams and gives you the foundation for success.

If you’re feeling unsure about the direction of your brand or if you’re just starting and want to build a strong foundation, this guide is for you.

Download now and let’s start reshaping your brand for the better—together.

With love,
Elena